As with any marketing, it’s critical that you begin to plan out your giveaways before starting anything.Things you should be thinking about are; do you want to build a buzz about a new service or product launch, could it be you want to drive more leads for sales opportunities? Maybe you want to build your mailing lists (and you should be wanting to do this every day!), or is Twitter or Instagram good channels for your business?
Have clear goals and objectives makes planning the techniques and strategies on how you’re going to achieve your goals a lot more focused and more importantly measurable!
So here’s the 3 absolute must-haves for a successful giveaway.
1. Have well defined goals
Having a clear KPI (marketing speaking-speak for key performance indicator) means you can measure your campaign, and compare the results with your desired goals. This could be to increase your mailing list by 10%, or get 50 new leads, whatever it is make sure you set an obtainable KPI. For instance if you have a mailing list of a few hundred, it’s not realistic to assume you’ll increase by 1,000. However, if you have 10,0000 subscribers, achieving an extra 10% increase is achieveable.
The key is to be realistic on what you can achieve and set the targets.
2. Have an exciting (desirable) prize
Are you going to be giving away a new service or planning a product launch? An entire collection? Money? It’s important to determine what the actual prize will be well before you begin.
Need some creative inspiration for what to give away? Here are some good examples to get you started:
- A limited edition product
- An entire product collection
- Product(s) from influencers in your market
- Gift cards
- A once in a lifetime opportunity
One of our recent favourites is the Dread meets Punk Rockers event in London. The organiser has put up a great bundle of 1 x pair of tickets and a signed t-shirt by one of the legends performing on that night. Both prizes are desirable to fans locally and internationally.
Let’s give it up for Dread Meets Punk Rockers on 13th October 2016 at Tabernacle, Notting Hill – WIN 1 x PAIR OF TICKETS…
3. Use partnerships with celebrities and influencers
It’s safe to say that there is not one business in the entire universe that can survive with our parterns – whether they’re service partners, strategic partners, customers or clients. A great thing about the internet is that you can find influencers in your business niche, and it’s super easy t oreach out to them and strike up a dialogue. These influencers can be individuals, or businesses that have a large clout when it comes to traffic and engagement.
Forming an alliance with an influencer will mean your giveaway will reach far and wide, and will connect with more likeminded followers. It’s not easy, and you should not be contacting every influencer you can think of or find on Google. It takes time to connect and build a relationship with them before going in for the ask. Be thoughtful and approach this outreach they way you would like to be approached.