"The richest people in the world look for and build networks. Everyone else looks for work."
- Robert Kiyosaki
The Digital Marketing Tribe is a support & networking group for small business owners taking my digital marketing training courses and those who apply to join. I will at some point charge a membership fee - but for the very first cohort registration will be free.
Why a membership group?
That's a good question and apart from the above Robert Kiyosaki quote my answer is three-fold:
- Firstly, having a paid community maintains the value and quality of the group members, content and discussion.
- Secondly, Slack has a free version but with limitations & restrictions such as limiting how far back you can search content, limit the number of apps you can use to really make the experience great. They have an upgraded version which lifts all the restrictions and really turns Slack into a powerhouse, so the membership will go towards covering that direct cost.
- Thirdly, all members will get support from me, I provide ongoing support and will strive to answer every question; there will be exclusive training videos, webinars and hangouts; guest speakers will come in for AMA's (ask me anything) sessions; members-only discount to future courses and 3rd party partnerships and more.
Why Slack and not a Facebook group, membership site or forum?
Over the last two years, I've been using Slack as my go to chat app for groups, projects and general networking. I've seen that as communities grow, a tonne of amazing content, connections and extremely interesting conversations are added continuously, further adding value to the group. Besides:
"It’s time for some real talk about why you absolutely do not want to use major social media platforms to run your community. Traditional social media is great for reaching large audiences but fails to provide the deeper conversations and collaboration your community wants." - Tucker Kline, Slackpass on Stop using Facebook for your online communities
A Facebook group, membership site or forum focuses the conversations around specific posts & content. Instead, I think a networking group should be focused around people and general topics; and it's here that Slack really is in a class of its own.
Be in the first cohort, what you got to lose?
Anyone who signs up early will remain as free members of Digital Marketing Tribe - my way of saying thank you for getting involved. To apply just enter your email address in the form below and I'll send you a bit more info - see you on the inside.
Apply to join
Apply to join the Digital Marketing Tribe on Slack
So, for now, the group is free to join; but these terms apply:
- You must be a small business owner (bricks & mortar, consultant, trainer etc) looking to improve your digital marketing.
- You can be a service provider that serves the needs of a small business owner.
- You must be an active participant, jump in on conversations, network, offer help, ask questions etc. So basically don't be a lurker
- You accept that it's OK to network and (when appropriate) link to your own website (and/or digital properties you own or have a vested interest in) but you also accept that's it not OK to spam everyone with 'look at me, I'm great' self-promotional posts. This is a support group and it will be my highest priority to make sure everyone feels the group is adding value.
- You must be polite. No offensive crap. No racist or political rants. I employ a strict 'no dick head policy' and anyone being a dick head (paid member or not) will get booted.
Well then, I look forward to chatting later.